Gearing Up for Race Season

store news -

Gearing Up for Race Season

Gearing Up for Race Season

What we love about this time of year is lining up new merchandise and taking stock of things we've found on buying trips. We're always on the look out for unique items that are geared toward men and women who enjoy motorsports [pun attended].

Some of the positive feedback we've gotten in the Paddock Shop has included compliments about our unique items, constantly changing inventory, and the items we've customized to capture the spirit of Road America's history. We also get to hear people laughing when they peruse our selection of zany greeting cards, gifts and toys. While one of our challenges is presenting items that speak to a diverse audience, we know we are trying to tackle that much like the racing industry in general.

In 2020 we will feature new archive images on wall art and boutique pieces plus we'll incorporate 65th Anniversary elements in apparel and souvenirs. The Shadow feature at July's WeatherTech International Challenge with Brian Redman will be a fun retail section as well. We're currently working on the poster, t-shirt and other Shadow- specific pieces for that huge event!

Keep an eye on our website for new items as we get closer to a hot track - that day is just around a snowy corner at Road America...


Leave a comment

Please note, comments must be approved before they are published